All of us have different mechanisms to cope with things we find difficult. While they may seem amusing to those who are at ease in those situations, there is an ingenuity involved in figuring out how to get by things that are not natural to you.
One such thing that most people have had to adapt to is using mobile phones. While for most of us born in the last fifty years it comes somewhat naturally, for many of the older folks as well as for not-so-regular users of tech, they have had to adapt to this now inseparable extension of self.
Over the last few years, I have seen people use their own mechanisms to effectively use mobile phones. Some have learnt the basics and take their own time to do other things, some others have used it as little as needed.
I have seen many people use their native language to make it easy to navigate the system. Others use dictation instead of typing long sentences while communicating. Many use it only as a phone.
I, having been a natural with tech, find some of those patterns amusing.
Like using google to help with basic tasks. Strangely, folks who can play all kinds of games on the touchscreen but aren’t as well versed with the other functions of the device.
Or like dictating instead of typing. For me, writing comes naturally. So even when I am conversing in long sentences, I prefer typing them. But for many folks around me, I am increasingly observing the use of dictation.
Then I saw some pretty slick users adapting to these new patterns as well. My wife using dictation to send long messages. One of my friends using google as it would have been faster than finding something buried in settings.
As I saw those same patterns repeated with relatively sophisticated users, I realised that they love these shortcuts or tricks because it works for them. That’s the bottom line.
We technologists may think of features and usage patterns in an absolutely purist sense, not realising that the world has all kinds of people and they have different kinds of needs.
Maybe that’s why most technology products fail. They only serve the selected few. Or are built for specific use cases.
Some of them do become runway hits. But only the ones who adapt to what the users want, stick around and become ubiquitous.
Perhaps, that is the lesson we need to consider when we think of how to solve problems. Would the solution be applicable for all kinds of users? Or is it only solving for a niche or edge case?
Worth pondering how technified we are and how technified are those who we are catering to…