“Technified”

All of us have different mechanisms to cope with things we find difficult. While they may seem amusing to those who are at ease in those situations, there is an ingenuity involved in figuring out how to get by things that are not natural to you.

One such thing that most people have had to adapt to is using mobile phones. While for most of us born in the last fifty years it comes somewhat naturally, for many of the older folks as well as for not-so-regular users of tech, they have had to adapt to this now inseparable extension of self.

Over the last few years, I have seen people use their own mechanisms to effectively use mobile phones. Some have learnt the basics and take their own time to do other things, some others have used it as little as needed.

I have seen many people use their native language to make it easy to navigate the system. Others use dictation instead of typing long sentences while communicating. Many use it only as a phone.

I, having been a natural with tech, find some of those patterns amusing.

Like using google to help with basic tasks. Strangely, folks who can play all kinds of games on the touchscreen but aren’t as well versed with the other functions of the device.

Or like dictating instead of typing. For me, writing comes naturally. So even when I am conversing in long sentences, I prefer typing them. But for many folks around me, I am increasingly observing the use of dictation.

Then I saw some pretty slick users adapting to these new patterns as well. My wife using dictation to send long messages. One of my friends using google as it would have been faster than finding something buried in settings.

As I saw those same patterns repeated with relatively sophisticated users, I realised that they love these shortcuts or tricks because it works for them. That’s the bottom line.

We technologists may think of features and usage patterns in an absolutely purist sense, not realising that the world has all kinds of people and they have different kinds of needs.

Maybe that’s why most technology products fail. They only serve the selected few. Or are built for specific use cases.

Some of them do become runway hits. But only the ones who adapt to what the users want, stick around and become ubiquitous.

Perhaps, that is the lesson we need to consider when we think of how to solve problems. Would the solution be applicable for all kinds of users? Or is it only solving for a niche or edge case?

Worth pondering how technified we are and how technified are those who we are catering to…

Our Phoney World

I have had multiple affairs in the past 6 years since I came back to India after my MBA. And my wife has been super supportive through all of this!

Wait. I am talking about my affairs with mobile phones – using multiple platforms, different worlds, ecosystems et al. Not the sensational tell-all you expected after the first line. But an interesting one nevertheless…

It all started with my long love for Apple and its incredible devices. I got myself an iPhone 3GS the day it launched – first day first show types. And I waited for it to come out in the Indian market for almost 2 months. Talk about loyalty.

As they say, this could have been a happy ever after story. But alas, for my haste. I drowned it in my washing machine, trying to quickly take care of laundry after a long business trip. It was RIP to a faithful companion.

There were 2 after-shocks – one of course of losing my beloved phone just nigh of 2 years, and second which I am still reeling with. No more expensive buys because you wouldn’t be able to handle it carefully (Background echo from my wife all the time).

And so, I moved on. Reluctantly, I got onto the BB bandwagon. Emails and BBMs were the in-things then and it could do the job admirably. But the faster I fell in love with it, the faster I lost interest. It was like a short fling. No apps, no flashy things to do got me bored pretty quickly. Add to that the shoddy build quality and I was up against arms in just about an year.

So I moved on to the next one – Windows Phone. I had not considered Android primarily because the good devices were expensive (I was barred to look at them). And Windows Phone looked sexy.

It wasn’t love at first sight but slowly I got to appreciate the finer things. It held my spell for almost 18 months before I felt the next pang to move on. And that too, only because I required to keep 2 SIMs and they didn’t have dual-SIM phones at that time.

So with a lot of good memories, I moved on to Android. Skeptical at first, I slowly thought I was going to like it. But then, it flummoxed me. I mean, the platform is way too complex. I am a techie but I appreciate the simple stuff. And so, I quietly decided to ditch it and move back to my first love.

But then, just as I had readied myself for a long drawn out battle to continue with the not so likeable platform for some more time, I got a deal and I took it. And so, after 10 months on Android, I am moving back to Windows Phone. And hopefully from there, to iPhone (skip BlackBerry, who goes there)! Let’s see if my wife permits…

What’s the whole point you might be guessing! Well, its actually 2 points, or observations.

Number one, we have grown accustomed to using our phones so much that we cannot tolerate not loving it. In fact, I end up using it almost as much of the awake time as I am with my wife everyday. True fact! And so, they have become an almost inseparable part of our personalities. Who could have thought it 10 years ago! Best example of how technology evolution has taken over our lives.

Number two, we are slowly moving towards a consumption economy where we change things frequently and throw out the non-desirable stuff. Its good and its bad. No opinions. But its a fundamental shift in how our generation is thinking.

As to the mobile platforms – everyone has their favourites and I don’t want to contest it. Enjoy your iPhone, Android Phone, Windows Phone, and whichever other phone..

And keep experimenting!!!