We, mortal beings, seek simple pleasures in life. We want to enjoy life, be around our loved ones, and be happy.

And yet, often I have found that somehow our motives are commercial in nature.

We may start off naively but soon enough, the sound of money or the lure of the benefit gets us.

And then, we start basing our decisions and actions around those “important factors”.

It doesn’t sound sexy or in fashion, so maybe we don’t talk about it. But I don’t think there’s anyone who hasn’t been tempted at least once.

A few weeks back something similar happened with me. I was writing my blog on the Sunday when India’s national cricket league came to a close.

Cricket in India is above everything else, so there was bound to be a lot of chatter about the winners. Bangalore being the champions, was the cherry on the cake for those of us from the city.

As I finished watching the match and then my blog, before posting it, the thought ran in my mind – if I post it now, what is the likelihood of people reading it? Will it get drowned in the sea of messages across channels?

I hesitated for a bit. Should I wait till the morning? Or should I go ahead and publish as per my usual Sunday night schedule?

That opening was enough for more doubts to crop up. Who’s reading my posts? What time do I publish and how soon do they get it on their feed? Do I need to do some more amplification?

Sitting close to midnight, these thoughts were only delaying my sleep. But the left brain wanted to press on, asking logical questions.

It took me a while to realise that I was drifting away. The debate was endless and its merit to me wasn’t clear enough.

Not that I don’t care about who reads my posts or how do I reach them and others better. But that’s not the sole purpose of my writing.

I write for myself. I write because I want to. I write whether someone reads or not.

That clarity, as it emerged, grounded me again. I knew what I had to do.

Publish the post. Share on social channels. Share on various groups. Forward to subscribers.

Then, repeat it the next Sunday…